my short dmexco 2009 recap

Here’s a short personal recap of the digital marketing exposition & conference fair, short dmexco, which has been celebrated the last two days (23th and 24th September 2009) in cologne, germany.

#1: My personal feeling during the fair was, that there were less people at the dmexco as last year at the OMD in Duesseldorf – and so it was.

#2: The business dates were really great and interesting. I met a lot of high potential people and had a lot of interesting discussions and talks.

#3: Meeting all these people in person, which I have contacted already over the last months, was amazing (people from partners, customers or ad technology companies). For socializing and to intensify the personal contact it was a really, really great event.

#4: The seminars and debates were well visited. Please @dmexco add some more chairs next time. Mostly I left a room, if I had a chance to come in, because of missing seats. Beeing unseated isn’t comfortable if you pace up and down the whole day across the halls and should listen to a seminar which will take about an hour. =)

#5: Where was Google?! I only had seen a YouTube presence in hall 8, near by ADTECH.

#6: … and also: where was DoubleClick?! Due to the release of the DC Ad exchange their was surely a reason to get in contact and take a deeper look at their system.

#7: By the way… as I mentioned via twitter yesterday. I didn’t see any innovative, rocket sience, kick’in ass application. Do you?!

#8: Major technologies issues: all was about targeting, video and mobile advertisment.

#9: From my point of view, and with all other information I collect over the dmexco, the Mobile advertisement is currently over-hyped and over-rated. I think its maybe senseful in a marketing mix but at this time… I dunno if its really “the next big thing”. Heard there are a lot of technical issues / problems too…

#10: All in all it was a great fair and, as far as I can say, it was a huge success for AdScale. Official numbers for the dmexco: 14.200 visitor, 290 exhibiting companies (10% from foreign countries)

Reviews, recaps and several articles about the dmexco 2009 in cologne, germany (not in order):

Reviews, articles & news (german):

Pictures & Videos:

Greets to the guys and girls from ADTECH, newtention, ADITION, eyeblaster, eyewonder, Mediaplex, Smart Adserver, e-mediate and all the others! Was really good talking to you.

The next dmexco will be from 15th to 16th September 2010. See ‘ya there! Now I get back to answer my full inbox and the dozens of xing/linked in queries.