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Mobile Will Grow Faster Than Any Other Ad Medium

Numbers & figures

Business Insider predicts that the mobile ads will be the fastest-growing U.S. advertising medium in revenue terms, according to a new BI intelligence forecast.

Overall, digital ad revenue will grow by a five-year compound annual growth rate (CAGR) of 12.9%(!).

Read more: http://www.businessinsider.com/forecast-mobile-will-grow-faster-than-any-other-ad-medium-in-the-us-2014-6#ixzz34LW8qJSs

Mobile will grow over 2X faster than any other ad medium in the next five years. Mobile ad revenue will reach $42 billion in the U.S. at the end of 2018, and see a five-year CAGR of 42.6%.

In the article the show also a infographic about the annual forecast for the U.S. advertising revenue by format (including display ads, video, search, radio, newspaper, tv, etc.).

Read more: http://www.businessinsider.com/forecast-mobile-will-grow-faster-than-any-other-ad-medium-in-the-us-2014-6#ixzz34LRcPAPs



Cisco predicts annual internet traffic to Grow More Than 20 Percent by 2018

Numbers & figuresIn a actual press release “Cisco Visual Networking Index Predicts Annual Internet Traffic to Grow More Than 20 Percent (reaching 1.6 Zettabytes) by 2018” CISCO predict a couple of awesome numbers, like IP video will be 79 percent of all IP traffic by 2018, up from 66 percent in 2013.

Also the traffic of mobile-connected devices will dramatically increase. This prediction came as no surprise if you look around and recognize that nearly everyone is starring in a tiny display…

Wi-Fi and mobile-connected devices will generate 76 percent of Internet traffic by 2018 Wi-Fi will be 61 percent and cellular will be 15 percent. Fixed traffic will be only 24 percent of total Internet traffic by 2018. In comparison, Wi-Fi was 55 percent; cellular was 4 percent; and fixed was 41 percent in 2013.

There are a couple of other interesting numbers. It’s worth a read…

Source: CISCO.com



Tool : Mobiltelefon Simulatoren – mobile debugging auf dem Desktop und im Web

Teaser Mobile SimulatorSo hier und da kommt für jeden Webentwickler die Zeit, in der er das selbst entwickelte Responsive Design oder einfach nur seine Website auf verschiedenen, gängigen Mobiltelefonen testen möchte. Ein Ad Operator möchte zum Beispiel die Auslieferung einer mobilen Webkampagne oder eines Werbemittels überprüfen. Es gibt viele Szenarien die den Einsatz eines “Mobile” Simulators notwendig machen. Eine Reihe von web-basierten und Desktop Tools kann Euch genau dabei unterstützen, ohne das Ihr gleich eine Phalanx von mobilen Endgeräten anschaffen müsst.

Einige dieser Tools für das Debugging von mobilen Webseiten möchte ich Euch heute hier kurz vorstellen. Es gibt sicherlich noch andere Simulatoren, aber ich gehe nur kurz auf die Helferlein ein, mit denen ich das ein oder andere teste. Über Hinweise und Tipps betreffend anderer Programme würde ich mich in den Kommentaren freuen. Danke im Vorraus!

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Endless distraction – the internet effects your brain

As more and more usual I found this nice animation video by coincidence. Don’t ask me how! I was searching for something else related to online advertising technology stuff and… muhahahahaaaa… here we go again: “Bugger! Damn you Internet!”

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February 2014 – advertising market in Germany grows

Numbers & figuresAloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%) and Mobile (+33%). Also advertising in magazines reached (surprisingly for me) a plus by 2.5%. On the downward slope are Newspapers (-2.5%), Radio (-0.8%) and Cinema (-8.8%).

Source: nielsen.com