Business Insider predicts that the mobile ads will be the fastest-growing U.S. advertising medium in revenue terms, according to a new BI intelligence forecast.
Overall, digital ad revenue will grow by a five-year compound annual growth rate (CAGR) of 12.9%(!).
Mobile will grow over 2X faster than any other ad medium in the next five years. Mobile ad revenue will reach $42 billion in the U.S. at the end of 2018, and see a five-year CAGR of 42.6%.
In the article the show also a infographic about the annual forecast for the U.S. advertising revenue by format (including display ads, video, search, radio, newspaper, tv, etc.).