boecher.de

• Is actual trapped in a black hole so named "mindmap"… is growing, and growing, and growing. Scary. =) #
• From @techradar – #Cookie consent law is breathtakingly stupid http://techradar.com/648740 #advertising #industry #targeting #analytics #eu #

• RT @sengineland 8 Dimensions Of Excellent Landing Pages http://bit.ly/88L5I #inspiration #design #advertising #

It’s my comment of the day, found at a Silicon Alley Insider article named “Hey, Look What Tumblr’s Done With All Its Money”. I have smirked reading this comment from Nicholas Carlson in response to “Anthony”. It reflects the stories I’ve heard from a bunch of start-ups of known identity, and honestly it seems to be often the way it goes.

The VCs told not to worry about revenue right now – a startup with revenues doesn’t need VCs – and here’s a refresher on what a VC would prefer founders do:

• The Start-up ignores revenue.
• The Start-up is running out of cash.
• They ask a VC for cash in exchange for large handfuls of equity.The VC agree.
• Than founders ignore revenue more, again. Run out of cash, again.
• Shovel equity in VC’s direction, asking for more cash, again.
• Optional: repeat steps 1 through 5.
• The founders have to accept VC-picked board members.
• The Start-up stops ignoring revenue.
• The Start-up will be sell to other VC’s or at the friends at Google.
• Next Start-up is ringing the bell. Let’s start again at step 3.

It covers in some cases my assumption and personal observations, but hey! I guess it’s the normal reality and the way the cookie crumbles.

It’s a long time ago since this page was updated. In the past you have found a lot of private stuff – and honestly – often nothing. I think its time for a change. In the future you’ll find some miscellaneous thoughts about several (actual) issues related to my daily work, the Internet, online-advertising, ad technologies, software & tools, agile project management and finally again some private stuff. This blog will be (hopefully) updated frequently – but don’t nail me on that! Just enjoy!

For some people its might be horrible that I’ve started to write my blog entries in the English language. I know by myself that I’m not an native speaker and maybe sometimes the subjunctives will be mixed up, but… who cares? Over the past years I know a lot of people through my work, and many of them are not Germans. So hopefully everyone will understand what I try to impart. Hehe… we’ll see.