Category: Numbers & Figures

Mobile Will Grow Faster Than Any Other Ad Medium

Numbers & figures

Business Insider predicts that the mobile ads will be the fastest-growing U.S. advertising medium in revenue terms, according to a new BI intelligence forecast.

Overall, digital ad revenue will grow by a five-year compound annual growth rate (CAGR) of 12.9%(!).

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Mobile will grow over 2X faster than any other ad medium in the next five years. Mobile ad revenue will reach $42 billion in the U.S. at the end of 2018, and see a five-year CAGR of 42.6%.

In the article the show also a infographic about the annual forecast for the U.S. advertising revenue by format (including display ads, video, search, radio, newspaper, tv, etc.).

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Cisco predicts annual internet traffic to Grow More Than 20 Percent by 2018

Numbers & figuresIn a actual press release “Cisco Visual Networking Index Predicts Annual Internet Traffic to Grow More Than 20 Percent (reaching 1.6 Zettabytes) by 2018” CISCO predict a couple of awesome numbers, like IP video will be 79 percent of all IP traffic by 2018, up from 66 percent in 2013.

Also the traffic of mobile-connected devices will dramatically increase. This prediction came as no surprise if you look around and recognize that nearly everyone is starring in a tiny display…

Wi-Fi and mobile-connected devices will generate 76 percent of Internet traffic by 2018 Wi-Fi will be 61 percent and cellular will be 15 percent. Fixed traffic will be only 24 percent of total Internet traffic by 2018. In comparison, Wi-Fi was 55 percent; cellular was 4 percent; and fixed was 41 percent in 2013.

There are a couple of other interesting numbers. It’s worth a read…


February 2014 – advertising market in Germany grows

Numbers & figuresAloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%) and Mobile (+33%). Also advertising in magazines reached (surprisingly for me) a plus by 2.5%. On the downward slope are Newspapers (-2.5%), Radio (-0.8%) and Cinema (-8.8%).



Social networks 2014 – which social networks should I focus on?

There’s an interesting blog post by related to social networks: Which Social Networks Should You Care About in 2014? The post contains a lot of useful information, some numbers and a nice info graphic. You’ll might find your answer to the following question if you’ve read the article:

  • Which social networks should I focus on?
  • How much of my time and resources should I allocate to each one?

Social Networks 2014
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Report: Bot traffic reaches new spheres

Aloud the incapsula blog the bot traffic is meanwhile up to 61,5% of all website traffic. That’s remarkable. The article is missing the information of what methodology is used to collect the data and which websites are being considered for the report. The question is of how representative this analysis is, but anyway… its worth a read.

Bot Traffic Report 2013



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