Since August 2008 AdScale is officially measured by comScore. Every month we have renewed the actual comScore numbers on the AdScale website. If you put the historical data in a graph the development of AdScale looks really awesome. I’m sure this will be not the limit. If I’ve some time within the next days I’ll write a short recap of the year 2010 that is about to draw to a close. You can be sure that we’ll have some really nice things on the development roadmap for 2011, but I’ll don’t give anything away for now!
At October 2010 AdScale hit the first time a reach of more than 70% of the german internet users. We are pretty sure that in November 2010 we achieve again a all-time-high.
In October 2010 more than 38 million unique user have seen an advertisement which was delivered through the AdScale marketplace.
In August 2009 we hit our all-time-high regarding the supplied page impressions where advertisement were delivered through the AdScale marketplace. You may have recognized the little drop in September and October 2010. This has traditional to do with the general growth of online advertisement in this period. The experience shows that in the last quarter of the year the publisher websites do much more sell their own inventory directly to the advertisers, which reduces the available inventory in the marketplace but increases the max.bids for a campaign and the coverage of a available ad slot.
The Arbeitsgemeinschaft Online Forschung, abbreviation AGOF, a study-group for online researches in germany, released new facts about the german internet landscape. In their report “Internet facts 2009-III” they show the result of reach- and structure data of 621 advertising media on a tender basis and 3.163 websites, so called valuation units – that is a all time high. The measurement duration of these numbers was from July till September 2009.
69 percent, this means 44,38 million people are more or less connected to the internet (68,5% of the people which lives in germany and are older than 14 years (64,82m)).
The presentation above contains some key-slides about the AGOF Internet facts 2009-III and is available on Slideshare.
The new and official comScore figures are available and – again – AdScale grows. In August 2009 the german online marketplace was measured by comScore with more than 5 billion page impressions (+22%, July 2009: 4.1 billion) and impressive 26 million unique visitors (+12%, July 2009: 23.2 million). This number of visitors is equivalent to more than 60% (+5,3%, July 2009: 54,8%) of the german internet users.
That’s really, really fantastic! Thanks to all out there which are using our marketplace. We’re really working hard to improve the system and the web client to satisfy your needs and increasing your business, equal if your a advertiser or a publisher. So stay tuned for the next enhancements.
AdScale was measured by comScore in July with 4,1 billion page impressions a month. We reach round about 23,2 million unique visitors and cover therewith more than 54,8% of the german Internet users. For me the numbers were just amazing and I totally freaked out. Why? It’s summer and as far as my experience goes the traffic isn’t normally growing in this season. From day to day we now scratch the 250 million page impression per day marker. It’s really impressive. The traffic and reach is still growing. I’m looking forward for the numbers of the august measurement which should be available at the end of september.
Till then there are several things to do. Also it is the dawning of the dmexco 2009 – digital marketing exposition & conference – in cologne. Anyone of you is going to visit the dmexco too?
If someone wants to meet me there personally please fill out this form or contact me via XING / LinkedIn. As AdScale we’ve a booth there at A048 / Hall 8. See ‘ya there!