Category: Numbers & Figures
In a actual press release “Cisco Visual Networking Index Predicts Annual Internet Traffic to Grow More Than 20 Percent (reaching 1.6 Zettabytes) by 2018” CISCO predict a couple of awesome numbers, like IP video will be 79 percent of all IP traffic by 2018, up from 66 percent in 2013. (more…)
Aloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%) and Mobile (+33%). Also advertising in magazines reached (surprisingly for me) a plus by 2.5%. On the downward slope are Newspapers (-2.5%), Radio (-0.8%) and Cinema (-8.8%).
There’s an interesting blog post by adobe.com related to social networks: Which Social Networks Should You Care About in 2014? The post contains a lot of useful information, some numbers and a nice info graphic. You’ll might find your answer to the following question if you’ve read the article:
- Which social networks should I focus on?
- How much of my time and resources should I allocate to each one?
See more at: blogs.adobe.com
Aloud the incapsula blog the bot traffic is meanwhile up to 61,5% of all website traffic. That’s remarkable. The article is missing the information of what methodology is used to collect the data and which websites are being considered for the report. The question is of how representative this analysis is, but anyway… its worth a read.
Welcome. Please not be surprised. If you can't read it... I'm blogging in German and in English language. It depends on my mood, the weather and my time. Don't forget: My personal views are not represent my current employer.
Tags2009 2013 2018 adscale advertising apple august blog cisco cologne comscore development dmexco english equity facebook facts fair founder germany growth internal internet introduction iphone july market marketing marketplace Mobile numbers private reach review security software start-up thoughts Tool Traffic tweet tweets twitter vc video
How we develop software is just as important as what we develop.
At adscale GmbH I lead the product development team in Munich that grew adscale GmbH's technology platform from a green fields startup in 2008 to now competing directly with Google in Germany.
We are not building a toaster! We serving more than 300,000,000 ads per day, handling more than 4 billion requests per day and reaching in peaks 15 million UUs a day (net reach 48 million german internet users)
My development mantra is ‘Collaborate, Learn and Improve’.