boecher.de» Numbers & Figures

AGOF Internet facts 2009-III released

Michael Boecher — Thu, 10 Dec 2009 13:37:39 +0000

The Arbeitsgemeinschaft Online Forschung, abbreviation AGOF, a study-group for online researches in germany, released new facts about the german internet landscape. In their report “Internet facts 2009-III” they show the result of reach- and structure data of 621 advertising media on a tender basis and 3.163 websites, so called valuation units – that is a all time high. The measurement duration of these numbers was from July till September 2009.

69 percent, this means 44,38 million people are more or less connected to the internet (68,5% of the people which lives in germany and are older than 14 years (64,82m)).

AGOF internet facts 2009-III english version

View more documents from Plan.Net.

The presentation above contains some key-slides about the AGOF Internet facts 2009-III and is available on Slideshare.

AdScale is still growing

Michael Boecher — Sat, 26 Sep 2009 16:03:37 +0000

The new and official comScore figures are available and – again – AdScale grows. In August 2009 the german online marketplace was measured by comScore with more than 5 billion page impressions (+22%, July 2009: 4.1 billion) and impressive 26 million unique visitors (+12%, July 2009: 23.2 million). This number of visitors is equivalent to more than 60% (+5,3%, July 2009: 54,8%) of the german internet users.

That’s really, really fantastic! Thanks to all out there which are using our marketplace. We’re really working hard to improve the system and the web client to satisfy your needs and increasing your business, equal if your a advertiser or a publisher. So stay tuned for the next enhancements.

Adscale achieved impressive numbers in July

Michael Boecher — Tue, 25 Aug 2009 17:30:00 +0000

AdScale was measured by comScore in July with 4,1 billion page impressions a month. We reach round about 23,2 million unique visitors and cover therewith more than 54,8% of the german Internet users. For me the numbers were just amazing and I totally freaked out. Why? It’s summer and as far as my experience goes the traffic isn’t normally growing in this season. From day to day we now scratch the 250 million page impression per day marker. It’s really impressive. The traffic and reach is still growing. I’m looking forward for the numbers of the august measurement which should be available at the end of september.

Till then there are several things to do. Also it is the dawning of the dmexco 2009 – digital marketing exposition & conference – in cologne. Anyone of you is going to visit the dmexco too?

If someone wants to meet me there personally please fill out this form or contact me via XING / LinkedIn. As AdScale we’ve a booth there at A048 / Hall 8. See ‘ya there!