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The Arbeitsgemeinschaft Online Forschung, abbreviation AGOF, a study-group for online researches in germany, released new facts about the german internet landscape. In their report “Internet facts 2009-III” they show the result of reach- and structure data of 621 advertising media on a tender basis and 3.163 websites, so called valuation units – that is a all time high. The measurement duration of these numbers was from July till September 2009.

69 percent, this means 44,38 million people are more or less connected to the internet (68,5% of the people which lives in germany and are older than 14 years (64,82m)).

The presentation above contains some key-slides about the AGOF Internet facts 2009-III and is available on Slideshare.

Here’s a short personal recap of the digital marketing exposition & conference fair, short dmexco, which has been celebrated the last two days (23th and 24th September 2009) in cologne, germany.

#1: My personal feeling during the fair was, that there were less people at the dmexco as last year at the OMD in Duesseldorf – and so it was.

#2: The business dates were really great and interesting. I met a lot of high potential people and had a lot of interesting discussions and talks.

#3: Meeting all these people in person, which I have contacted already over the last months, was amazing (people from partners, customers or ad technology companies). For socializing and to intensify the personal contact it was a really, really great event.

#4: The seminars and debates were well visited. Please @dmexco add some more chairs next time. Mostly I left a room, if I had a chance to come in, because of missing seats. Beeing unseated isn’t comfortable if you pace up and down the whole day across the halls and should listen to a seminar which will take about an hour. =)

#5: Where was Google?! I only had seen a YouTube presence in hall 8, near by ADTECH.

#6: … and also: where was DoubleClick?! Due to the release of the DC Ad exchange their was surely a reason to get in contact and take a deeper look at their system.

#7: By the way… as I mentioned via twitter yesterday. I didn’t see any innovative, rocket sience, kick’in ass application. Do you?!

#8: Major technologies issues: all was about targeting, video and mobile advertisment.

#9: From my point of view, and with all other information I collect over the dmexco, the Mobile advertisement is currently over-hyped and over-rated. I think its maybe senseful in a marketing mix but at this time… I dunno if its really “the next big thing”. Heard there are a lot of technical issues / problems too…

#10: All in all it was a great fair and, as far as I can say, it was a huge success for AdScale. Official numbers for the dmexco: 14.200 visitor, 290 exhibiting companies (10% from foreign countries)

Reviews, recaps and several articles about the dmexco 2009 in cologne, germany (not in order):

Reviews, articles & news (german):

• Wie lief die dmexco-Premiere? Branchengroessen ziehen Bilanz (via the official dmexco blog)
• Koelnjournal.de – Premiere der dmexco ein voller Erfolg
• Horizont.net – dmexco: Veranstalter ziehen positive Bilanz
• internet World Business – dmexco special news channel
• w&v – dmexco zieht positive Bilanz
• kress – “Ich habe das Wort Krise kein einziges Mal gehoert”
• Nico Zorn – dmexco 2009: Die beste OMD aller Zeiten
• Affiliate Marketing Portal – dmexco recap 2010 (?)
• Bastian Grimm – dmexco & OMClub Recap
• she-sign.de – Medien & Co – DMEXCO and OMClub 2009 in Koeln – Review
• dmexco Review (via MTP Cologne)

Pictures & Videos:

• http://dmexco.sevenload.com/ – dmexco Videos
• Dmexco-Chefs Muche und Schneider im Videointerview
• Several pictures related to the dmexco (via twicsy)
• Men only – some booth beauties (via Internet World Business)
• …

Greets to the guys and girls from ADTECH, newtention, ADITION, eyeblaster, eyewonder, Mediaplex, Smart Adserver, e-mediate and all the others! Was really good talking to you.

The next dmexco will be from 15th to 16th September 2010. See ‘ya there! Now I get back to answer my full inbox and the dozens of xing/linked in queries.