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The Arbeitsgemeinschaft Online Forschung, abbreviation AGOF, a study-group for online researches in germany, released new facts about the german internet landscape. In their report “Internet facts 2009-III” they show the result of reach- and structure data of 621 advertising media on a tender basis and 3.163 websites, so called valuation units – that is a all time high. The measurement duration of these numbers was from July till September 2009.

69 percent, this means 44,38 million people are more or less connected to the internet (68,5% of the people which lives in germany and are older than 14 years (64,82m)).

The presentation above contains some key-slides about the AGOF Internet facts 2009-III and is available on Slideshare.

Some days ago AdScale has officially announced a new, eye-catching advert type on AdScale: the Video Interstitial Ad. The interstitial ad is a form of banner advertising, which is requested before or in between a Webpage is loaded. Even before the actual landing page appears, the interstitial ad is shown as one of the largest ad formats which covers the browser window completely.

Since not need to be placed on a website or specially must be adapted to it, the interstitial ad show itselve to the user unparalleled and exclusive, like the so-called commercial breaks on TV. Therewith the advertiser is able to carry his emotional advertising message, up to a maximum length of 30 seconds, to a huge additional audience which is accessable via the AdScale marketplace. With the interstitial ad we are supplementing our portfolio to one of the most popular and fastest growing formats in the online advertising and enable the rapid development of net coverage and the optimization of contact classes. A general website frequency capping controls the frequency of how often an Interstitial Ad will be shown to a user across all websites within the marketplace. By this so-called contact class optimization a high level of interest for the brand communication is given, without the user feel disturbed by too frequent displaying of a video advertising. The process also allows an accurate controlling of the campaigns net reach.

The video interstitial ad, we now have included in our portfolio for advertisers and for publishers, is a very attractive and high quality advertising format. At least – its another step in the right direction. There are surely some things we can and we want improve. So… stay tuned.