The new and official comScore figures are available and – again – AdScale grows. In August 2009 the german online marketplace was measured by comScore with more than 5 billion page impressions (+22%, July 2009: 4.1 billion) and impressive 26 million unique visitors (+12%, July 2009: 23.2 million). This number of visitors is equivalent to more than 60% (+5,3%, July 2009: 54,8%) of the german internet users.
That’s really, really fantastic! Thanks to all out there which are using our marketplace. We’re really working hard to improve the system and the web client to satisfy your needs and increasing your business, equal if your a advertiser or a publisher. So stay tuned for the next enhancements.
Here’s a short personal recap of the digital marketing exposition & conference fair, short dmexco, which has been celebrated the last two days (23th and 24th September 2009) in cologne, germany.
#1: My personal feeling during the fair was, that there were less people at the dmexco as last year at the OMD in Duesseldorf – and so it was.
#2: The business dates were really great and interesting. I met a lot of high potential people and had a lot of interesting discussions and talks.
#3: Meeting all these people in person, which I have contacted already over the last months, was amazing (people from partners, customers or ad technology companies). For socializing and to intensify the personal contact it was a really, really great event.
#4: The seminars and debates were well visited. Please @dmexco add some more chairs next time. Mostly I left a room, if I had a chance to come in, because of missing seats. Beeing unseated isn’t comfortable if you pace up and down the whole day across the halls and should listen to a seminar which will take about an hour. =)
#5: Where was Google?! I only had seen a YouTube presence in hall 8, near by ADTECH.
#6: … and also: where was DoubleClick?! Due to the release of the DC Ad exchange their was surely a reason to get in contact and take a deeper look at their system.
#7: By the way… as I mentioned via twitter yesterday. I didn’t see any innovative, rocket sience, kick’in ass application. Do you?!
#8: Major technologies issues: all was about targeting, video and mobile advertisment.
#9: From my point of view, and with all other information I collect over the dmexco, the Mobile advertisement is currently over-hyped and over-rated. I think its maybe senseful in a marketing mix but at this time… I dunno if its really “the next big thing”. Heard there are a lot of technical issues / problems too…
#10: All in all it was a great fair and, as far as I can say, it was a huge success for AdScale. Official numbers for the dmexco: 14.200 visitor, 290 exhibiting companies (10% from foreign countries)
Reviews, recaps and several articles about the dmexco 2009 in cologne, germany (not in order):
Reviews, articles & news (german):
- Wie lief die dmexco-Premiere? Branchengroessen ziehen Bilanz (via the official dmexco blog)
- Koelnjournal.de – Premiere der dmexco ein voller Erfolg
- Horizont.net – dmexco: Veranstalter ziehen positive Bilanz
- internet World Business – dmexco special news channel
- w&v – dmexco zieht positive Bilanz
- kress – “Ich habe das Wort Krise kein einziges Mal gehoert”
- Nico Zorn – dmexco 2009: Die beste OMD aller Zeiten
- Affiliate Marketing Portal – dmexco recap 2010 (?)
- Bastian Grimm – dmexco & OMClub Recap
- she-sign.de – Medien & Co – DMEXCO and OMClub 2009 in Koeln – Review
- dmexco Review (via MTP Cologne)
Pictures & Videos:
- http://dmexco.sevenload.com/ – dmexco Videos
- Dmexco-Chefs Muche und Schneider im Videointerview
- Several pictures related to the dmexco (via twicsy)
- Men only – some booth beauties (via Internet World Business)
Greets to the guys and girls from ADTECH, newtention, ADITION, eyeblaster, eyewonder, Mediaplex, Smart Adserver, e-mediate and all the others! Was really good talking to you.
The next dmexco will be from 15th to 16th September 2010. See ‘ya there! Now I get back to answer my full inbox and the dozens of xing/linked in queries.
It’s my comment of the day, found at a Silicon Alley Insider article named “Hey, Look What Tumblr’s Done With All Its Money”. I have smirked reading this comment from Nicholas Carlson in response to “Anthony”. It reflects the stories I’ve heard from a bunch of start-ups of known identity, and honestly it seems to be often the way it goes.
The VCs told
- The Start-up ignores revenue.
- The Start-up is running out of cash.
- They ask a VC for cash in exchange for large handfuls of equity.The VC agree.
- Than founders ignore revenue more, again. Run out of cash, again.
- Shovel equity in VC’s direction, asking for more cash, again.
- Optional: repeat steps 1 through 5.
- The founders have to accept VC-picked board members.
- The Start-up stops ignoring revenue.
- The Start-up will be sell to other VC’s or at the friends at Google.
- Next Start-up is ringing the bell. Let’s start again at step 3.
It covers in some cases my assumption and personal observations, but hey! I guess it’s the normal reality and the way the cookie crumbles.
AdScale was measured by comScore in July with 4,1 billion page impressions a month. We reach round about 23,2 million unique visitors and cover therewith more than 54,8% of the german Internet users. For me the numbers were just amazing and I totally freaked out. Why? It’s summer and as far as my experience goes the traffic isn’t normally growing in this season. From day to day we now scratch the 250 million page impression per day marker. It’s really impressive. The traffic and reach is still growing. I’m looking forward for the numbers of the august measurement which should be available at the end of september.
Till then there are several things to do. Also it is the dawning of the dmexco 2009 – digital marketing exposition & conference – in cologne. Anyone of you is going to visit the dmexco too?
If someone wants to meet me there personally please fill out this form or contact me via XING / LinkedIn. As AdScale we’ve a booth there at A048 / Hall 8. See ‘ya there!