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Some days ago AdScale has officially announced a new, eye-catching advert type on AdScale: the Video Interstitial Ad. The interstitial ad is a form of banner advertising, which is requested before or in between a Webpage is loaded. Even before the actual landing page appears, the interstitial ad is shown as one of the largest ad formats which covers the browser window completely. 

Since not need to be placed on a website or specially must be adapted to it, the interstitial ad show itselve to the user unparalleled and exclusive, like the so-called commercial breaks on TV. Therewith the advertiser is able to carry his emotional advertising message, up to a maximum length of 30 seconds, to a huge additional audience which is accessable via the AdScale marketplace. With the interstitial ad we are supplementing our portfolio to one of the most popular and fastest growing formats in the online advertising and enable the rapid development of net coverage and the optimization of contact classes. A general website frequency capping controls the frequency of how often an Interstitial Ad will be shown to a user across all websites within the marketplace. By this so-called contact class optimization a high level of interest for the brand communication is given, without the user feel disturbed by too frequent displaying of a video advertising. The process also allows an accurate controlling of the campaigns net reach.

The video interstitial ad, we now have included in our portfolio for advertisers and for publishers, is a very attractive and high quality advertising format. At least – its another step in the right direction. There are surely some things we can and we want improve. So… stay tuned.

The new and official comScore figures are available and – again – AdScale grows. In August 2009 the german online marketplace was measured by comScore with more than 5 billion page impressions (+22%, July 2009: 4.1 billion) and impressive 26 million unique visitors (+12%, July 2009: 23.2 million). This number of visitors is equivalent to more than 60% (+5,3%, July 2009: 54,8%) of the german internet users.

That’s really, really fantastic! Thanks to all out there which are using our marketplace. We’re really working hard to improve the system and the web client to satisfy your needs and increasing your business, equal if your a advertiser or a publisher. So stay tuned for the next enhancements.

AdScale was measured by comScore in July with 4,1 billion page impressions a month. We reach round about 23,2 million unique visitors and cover therewith more than 54,8% of the german Internet users. For me the numbers were just amazing and I totally freaked out. Why? It’s summer and as far as my experience goes the traffic isn’t normally growing in this season. From day to day we now scratch the 250 million page impression per day marker. It’s really impressive. The traffic and reach is still growing. I’m looking forward for the numbers of the august measurement which should be available at the end of september.

Till then there are several things to do. Also it is the dawning of the dmexco 2009 – digital marketing exposition & conference – in cologne. Anyone of you is going to visit the dmexco too?

If someone wants to meet me there personally please fill out this form or contact me via XING / LinkedIn. As AdScale we’ve a booth there at A048 / Hall 8. See ‘ya there!