A year ago we, as adscale, introduced a new display format at the adscale market place: it is named “Floor Ad”. As a format itself it’s not new at all, I know, but beeing available at a reach platform like adscale it is currently unique… as far as I know. It is becoming one of our most requested display special formats at the adscale marketplace beside video pre-roles and the pop under.
You may ask yourself “What the heck?Pop under is still so famous?”. Yes, it is. Since more than 10 years people are telling me that the pop under – as an online advert format – is dead. Wake up! Believe me, it isn’t. Not in Germany and, I guess, it won’t die down in other countries as well. Hey, but this is another story I may pick up later.
So lets get back and talk about the Floor Ad. What is a “Floor Ad”?