Tag: adscale

Floor Ad and Fly Ad – two other special formats to attract the user

A year ago we, as adscale, introduced a new display format at the adscale market place: it is named “Floor Ad”. As a format itself it’s not new at all, I know, but beeing available at a reach platform like adscale it is currently unique… as far as I know. It is becoming one of our most requested display special formats at the adscale marketplace beside video pre-roles and the pop under.

You may ask yourself “What the heck?Pop under is still so famous?”. Yes, it is. Since more than 10 years people are telling me that the pop under – as an online advert format – is dead. Wake up! Believe me, it isn’t. Not in Germany and, I guess, it won’t die down in other countries as well. Hey, but this is another story I may pick up later.

So lets get back and talk about the Floor Ad. What is a “Floor Ad”?


adscale reports “real-time bidding catches on”

In the German market for digital advertising, real-time bidding (RTB) is developing faster than was predicted at the beginning of the year.  The average cost per thousand (CPT) on adscale for standard ad space purchased via real-time bidding (RTB) now averages 35% more than the average CPT of campaigns booked without RTB. This is one of the reasons why the price level on Germany’s leading exchange for digital advertising has increased by 47% in the first half of 2013 compared to the same period last year. The continued high demand for large special ad formats and video advertising is additionally driving development. These are the results reached by the current adscale Analyzer 2/2013 (www.adscale.de/analyzer), the only price development study in the German online advertising market. It was published on Monday, the 2nd September.

It’s worth a read.




In the beginning was the Word “Scrum”

Yesterday I took another wander through the web and found a short article named “understanding Scrum” at the pm-blog.com. Dr. Stefan Hagen has linked a really good presentation named The Zen of Scrum by Jurgen Appelo which is available on Slideshare.net. This presentation is a really good start to get an idea of Scrum. Some of you may heard about it, some may not.


The growth of adscale

Since August 2008 AdScale is officially measured by comScore. Every month we have renewed the actual comScore numbers on the AdScale website. If you put the historical data in a graph the development of AdScale looks really awesome. I’m sure this will be not the limit. If I’ve some time within the next days I’ll write a short recap of the year 2010 that is about to draw to a close. You can be sure that we’ll have some really nice things on the development roadmap for 2011, but I’ll don’t give anything away for now!


AdScale now has Interstitial Ads

Some days ago AdScale has officially announced a new, eye-catching advert type on AdScale: the Video Interstitial Ad. The interstitial ad is a form of banner advertising, which is requested before or in between a Webpage is loaded. Even before the actual landing page appears, the interstitial ad is shown as one of the largest ad formats which covers the browser window completely.

Since not need to be placed on a website or specially must be adapted to it, the interstitial ad show itselve to the user unparalleled and exclusive, like the so-called commercial breaks on TV. Therewith the advertiser is able to carry his emotional advertising message, up to a maximum length of 30 seconds, to a huge additional audience which is accessable via the AdScale marketplace. With the interstitial ad we are supplementing our portfolio to one of the most popular and fastest growing formats in the online advertising and enable the rapid development of net coverage and the optimization of contact classes. A general website frequency capping controls the frequency of how often an Interstitial Ad will be shown to a user across all websites within the marketplace. By this so-called contact class optimization a high level of interest for the brand communication is given, without the user feel disturbed by too frequent displaying of a video advertising. The process also allows an accurate controlling of the campaigns net reach.

The video interstitial ad, we now have included in our portfolio for advertisers and for publishers, is a very attractive and high quality advertising format. At least – its another step in the right direction. There are surely some things we can and we want improve. So… stay tuned.

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