Tag: adscale

Floor Ad and Fly Ad – two other special formats to attract the user

A year ago we, as adscale, introduced a new display format at the adscale market place: it is named “Floor Ad”. As a format itself it’s not new at all, I know, but beeing available at a reach platform like adscale it is currently unique… as far as I know. It is becoming one of our most requested display special formats at the adscale marketplace beside video pre-roles and the pop under.

You may ask yourself “What the heck?Pop under is still so famous?”. Yes, it is. Since more than 10 years people are telling me that the pop under – as an online advert format – is dead. Wake up! Believe me, it isn’t. Not in Germany and, I guess, it won’t die down in other countries as well. Hey, but this is another story I may pick up later.

So lets get back and talk about the Floor Ad. What is a “Floor Ad”?


adscale reports “real-time bidding catches on”

In the German market for digital advertising, real-time bidding (RTB) is developing faster than was predicted at the beginning of the year.  The average cost per thousand (CPT) on adscale for standard ad space purchased via real-time bidding (RTB) now averages 35% more than the average CPT of campaigns booked without RTB. This is one of the reasons why the price level on Germany’s leading exchange for digital advertising has increased by 47% in the first half of 2013 compared to the same period last year. The continued high demand for large special ad formats and video advertising is additionally driving development. These are the results reached by the current adscale Analyzer 2/2013 (www.adscale.de/analyzer), the only price development study in the German online advertising market. It was published on Monday, the 2nd September.

It’s worth a read.




In the beginning was the Word “Scrum”

Yesterday I took another wander through the web and found a short article named “understanding Scrum” at the pm-blog.com. Dr. Stefan Hagen has linked a really good presentation named The Zen of Scrum by Jurgen Appelo which is available on Slideshare.net. This presentation is a really good start to get an idea of Scrum. Some of you may heard about it, some may not.


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