The DMEXCO, the digital marketing exposition and confernce or as Ad Age said “the biggest digital media conference you’ve probably never heard of” is over. Thank goodness. I’m not really a fan of these huge (trade) fairs, but even if I didn’t like these mass meetings the DMEXCO is a highlight for me. I spent, as it was over the last five years, the whole two days in cologne and – as written everywhere – it was a great and it was a huge fair. A exhibition area of 57.000 squaremeter this year in comparision with 2009, where it was only 26.000, is an amazing growth. More than 720 exhibitors and, if we can believe in the offical numbers, more than 26.300 visitors from more than 80 different countries.
Here are ten of my personal DMEXCO impressions. It is not sorted, just a rough list of things I’ve recognized…
My first DMEXCO 2013 impression: The DMEXCO is getting more and more international. Nine of ten of my talks were held in english language. I met guys from most of the European countries, Brazil, Argetina, Israel, Iran, Turkey, Russia, China and naturally from the US. So the DMEXCO seemts to be more and more an relevant, international event for the online advertising industry. That’s great.
Second impression: Where the heck is…? Honestly I had my problems to find the booth of some companies I want to take a look at the DMEXCO exhibition. Don’t get me wrong. The DMEXCO 2013 mobile app (iPhone) was great and even better than any version before, but here and there it was hard to detect the “booth number” especially if it was a small one.
I’ve had the name, I had the booth and the hall number, but sometimes it was really tricky to find them in the “crowd”. For exampel: I was going to visit the guys from mov.ad and passed their booth two times till I recognized that they are on a shared booth with the guys from Adition. Maybe it was my fault and I should inform myself a bit better in advance, but that was a bit annoying. If you only have some minutes to meet people and your schedule is tight – every second counts.
Third impression: Hall 8 felt sometimes a bit over crowded. Hall 6 was a gaping void.