Tag: germany

February 2014 – advertising market in Germany grows

Numbers & figuresAloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%) and Mobile (+33%). Also advertising in magazines reached (surprisingly for me) a plus by 2.5%. On the downward slope are Newspapers (-2.5%), Radio (-0.8%) and Cinema (-8.8%).

Source: nielsen.com

 



adscale reports “real-time bidding catches on”

In the German market for digital advertising, real-time bidding (RTB) is developing faster than was predicted at the beginning of the year.  The average cost per thousand (CPT) on adscale for standard ad space purchased via real-time bidding (RTB) now averages 35% more than the average CPT of campaigns booked without RTB. This is one of the reasons why the price level on Germany’s leading exchange for digital advertising has increased by 47% in the first half of 2013 compared to the same period last year. The continued high demand for large special ad formats and video advertising is additionally driving development. These are the results reached by the current adscale Analyzer 2/2013 (www.adscale.de/analyzer), the only price development study in the German online advertising market. It was published on Monday, the 2nd September.

It’s worth a read.

 

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AGOF Internet facts 2009-III released

The Arbeitsgemeinschaft Online Forschung, abbreviation AGOF, a study-group for online researches in germany, released new facts about the german internet landscape. In their report “Internet facts 2009-III” they show the result of reach- and structure data of 621 advertising media on a tender basis and 3.163 websites, so called valuation units – that is a all time high. The measurement duration of these numbers was from July till September 2009.

69 percent, this means 44,38 million people are more or less connected to the internet (68,5% of the people which lives in germany and are older than 14 years (64,82m)).

The presentation above contains some key-slides about the AGOF Internet facts 2009-III and is available on Slideshare.