Tag: numbers

Mobile Will Grow Faster Than Any Other Ad Medium

Numbers & figures

Business Insider predicts that the mobile ads will be the fastest-growing U.S. advertising medium in revenue terms, according to a new BI intelligence forecast.

Overall, digital ad revenue will grow by a five-year compound annual growth rate (CAGR) of 12.9%(!).

Read more: http://www.businessinsider.com/forecast-mobile-will-grow-faster-than-any-other-ad-medium-in-the-us-2014-6#ixzz34LW8qJSs

Mobile will grow over 2X faster than any other ad medium in the next five years. Mobile ad revenue will reach $42 billion in the U.S. at the end of 2018, and see a five-year CAGR of 42.6%.

In the article the show also a infographic about the annual forecast for the U.S. advertising revenue by format (including display ads, video, search, radio, newspaper, tv, etc.).

Read more: http://www.businessinsider.com/forecast-mobile-will-grow-faster-than-any-other-ad-medium-in-the-us-2014-6#ixzz34LRcPAPs



February 2014 – advertising market in Germany grows

Numbers & figuresAloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%) and Mobile (+33%). Also advertising in magazines reached (surprisingly for me) a plus by 2.5%. On the downward slope are Newspapers (-2.5%), Radio (-0.8%) and Cinema (-8.8%).

Source: nielsen.com

 



The growth of adscale

Since August 2008 AdScale is officially measured by comScore. Every month we have renewed the actual comScore numbers on the AdScale website. If you put the historical data in a graph the development of AdScale looks really awesome. I’m sure this will be not the limit. If I’ve some time within the next days I’ll write a short recap of the year 2010 that is about to draw to a close. You can be sure that we’ll have some really nice things on the development roadmap for 2011, but I’ll don’t give anything away for now!

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AdScale is still growing

The new and official comScore figures are available and – again – AdScale grows. In August 2009 the german online marketplace was measured by comScore with more than 5 billion page impressions (+22%, July 2009: 4.1 billion) and impressive 26 million unique visitors (+12%, July 2009: 23.2 million). This number of visitors is equivalent to more than 60% (+5,3%, July 2009: 54,8%) of the german internet users.

That’s really, really fantastic! Thanks to all out there which are using our marketplace. We’re really working hard to improve the system and the web client to satisfy your needs and increasing your business, equal if your a advertiser or a publisher. So stay tuned for the next enhancements.



Adscale achieved impressive numbers in July

AdScale was measured by comScore in July with 4,1 billion page impressions a month. We reach round about 23,2 million unique visitors and cover therewith more than 54,8% of the german Internet users. For me the numbers were just amazing and I totally freaked out. Why? It’s summer and as far as my experience goes the traffic isn’t normally growing in this season. From day to day we now scratch the 250 million page impression per day marker. It’s really impressive. The traffic and reach is still growing. I’m looking forward for the numbers of the august measurement which should be available at the end of september.

Till then there are several things to do. Also it is the dawning of the dmexco 2009 – digital marketing exposition & conference – in cologne. Anyone of you is going to visit the dmexco too?

If someone wants to meet me there personally please fill out this form or contact me via XING / LinkedIn. As AdScale we’ve a booth there at A048 / Hall 8. See ‘ya there!