Aloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%) and Mobile (+33%). Also advertising in magazines reached (surprisingly for me) a plus by 2.5%. On the downward slope are Newspapers (-2.5%), Radio (-0.8%) and Cinema (-8.8%).
Since August 2008 AdScale is officially measured by comScore. Every month we have renewed the actual comScore numbers on the AdScale website. If you put the historical data in a graph the development of AdScale looks really awesome. I’m sure this will be not the limit. If I’ve some time within the next days I’ll write a short recap of the year 2010 that is about to draw to a close. You can be sure that we’ll have some really nice things on the development roadmap for 2011, but I’ll don’t give anything away for now!
The new and official comScore figures are available and – again – AdScale grows. In August 2009 the german online marketplace was measured by comScore with more than 5 billion page impressions (+22%, July 2009: 4.1 billion) and impressive 26 million unique visitors (+12%, July 2009: 23.2 million). This number of visitors is equivalent to more than 60% (+5,3%, July 2009: 54,8%) of the german internet users.
That’s really, really fantastic! Thanks to all out there which are using our marketplace. We’re really working hard to improve the system and the web client to satisfy your needs and increasing your business, equal if your a advertiser or a publisher. So stay tuned for the next enhancements.
AdScale was measured by comScore in July with 4,1 billion page impressions a month. We reach round about 23,2 million unique visitors and cover therewith more than 54,8% of the german Internet users. For me the numbers were just amazing and I totally freaked out. Why? It’s summer and as far as my experience goes the traffic isn’t normally growing in this season. From day to day we now scratch the 250 million page impression per day marker. It’s really impressive. The traffic and reach is still growing. I’m looking forward for the numbers of the august measurement which should be available at the end of september.
Till then there are several things to do. Also it is the dawning of the dmexco 2009 – digital marketing exposition & conference – in cologne. Anyone of you is going to visit the dmexco too?
If someone wants to meet me there personally please fill out this form or contact me via XING / LinkedIn. As AdScale we’ve a booth there at A048 / Hall 8. See ‘ya there!
Welcome. Please not be surprised. If you can't read it... I'm blogging in German and in English language. It depends on my mood, the weather and my time. Don't forget: My personal views are not represent my current employer.
Tags2009 2013 2018 adscale advertising apple august blog cisco cologne comscore development dmexco english equity facebook facts fair founder germany growth internal internet introduction iphone july market marketing marketplace Mobile numbers private reach review security software start-up thoughts Tool Traffic tweet tweets twitter vc video
At adscale GmbH I lead the product development team in Munich that grew adscale GmbH's technology platform from a green fields startup in 2008 to now competing directly with Google in Germany.
My development mantra is ‘Collaborate, Learn and Improve’.
How we develop software is just as important as what we develop.
We are not building a toaster! We serving more than 300,000,000 ads per day, handling more than 4 billion requests per day and reaching in peaks 15 million UUs a day (net reach 48 million german internet users)